The Spirit of the
Full Moon

There’s tequila – and then there’s Luna Malvada. Born beneath the full moon in Jalisco’s highlands and lowlands, each bottle pays homage to the region’s agave craftsmanship and tradition. Only the best hand-picked Blue Weber agave, harvested during the full moon’s energetic window when lunar influence is believed to concentrate the plant’s vitality, is deemed worthy of the Luna Malvada name.

This elemental alignment, combined with the region’s mineral-rich soil and natural spring water, yields a unique spirit concocted by volcanic energy, lunar alchemy, and ancestral mastery. Whether poured neat, splashed over ice, or stirred into a cocktail that demands distinction, each sip of Luna Malvada invites you to taste something rare, bold, and wicked.

Behind the Bottle

Luna Malvada is guided by a team whose diverse expertise intersects entrepreneurial precision, certified tequila mastery, and deep industry insight – each thread woven to explore the boundaries of what a tequila brand can embody.

Andrew Rose

Founder & CEO

An award-winning entrepreneur with nearly 30 years of experience in marketing and product development, Andrew is Luna Malvada’s brand visionary. His decade of hospitality experience, including nightclub and bar management, empowers him with unique insights into the art of sensory immersion. He is also a Certified Conocedor de Tequila – an advanced-level credential that signifies comprehensive expertise of tequila’s regulations, production process, tasting subtleties, and general industry knowledge.

Over the last decade, he has quietly cultivated Luna Malvada into one of the highest-rated tequila brands in the country, blending mystique, mastery, and market intuition into a spirit that defies convention.

Tino Valenzuela

Director of Operations

Tino brings another Certified Conocedor de Tequila to the Luna Malvada team, along with over 30 years of experience as a business consultant and a proven track record as the COO of a successful public company. He is the brand’s strategic anchor in Mexico, providing the operational and business acumen that enable Luna Malvada to thrive in a competitive industry.

Jimmy Makura

Distributor Relations/New Business Development

With over three decades in the trenches of the liquor industry—encompassing sales, distribution, and restaurant management, Jimmy’s extensive network and intricate understanding of the market are instrumental in placing Luna Malvada on the top shelves it was born to haunt.

Ken Gray

Master Mixologist 

An internationally recognized Beverage Director with a background in chemistry and holistic neuroscience, Ken has shaken, stirred, served, and smiled in 18 countries with nearly 28 years behind the bar, managing, creating, and developing craft cocktail programs.

Craftsmanship in Every Drop

Each bottle of Luna Malvada showcases agave craftsmanship – an exhibition of artisanal precision and terroir-driven alchemy.

  • Rich Terroir: Our agave is cultivated on estates in both the highland and lowland regions in Jalisco. The combination of the red clay soil of the highlands and the volcanic soil of the lowlands imbues the agave with a complex, robust, and inimitable character.
  • Uncompromising Selection: Quality begins in the field. Only the most exceptional agave plants are chosen at their peak of quality, with only the best hand-picked crop making the cut. This uncompromising standard ensures that only the boldest, most vital agave ends in a Luna Malvada bottle.
  • Artisanal Tequila Craftsmanship: We embrace the time-honored techniques passed down through generations. Our agave is slow-cooked in traditional brick ovens, fermented in open-air tanks kissed by the Jalisco breeze, and distilled in small batches to preserve its purest expression.

From field to bottle, Luna Malvada is a ritual of refinement. The result is a hauntingly smooth, satisfyingly complex, and wickedly pure spirit – crafted to be enjoyed and remembered.

The Premium Bottle Legacy

A spirit as bold and mysterious as Luna Malvada requires a vessel of equal distinction. Our iconic bottle is a statement, casting an imposing shadow on the rest of the bottles on the shelf. Opaque and sculptural, it symbolizes the night sky under which our agave is harvested and the sophisticated spirit it protects.

It is designed to be both a collector’s item and a night’s centerpiece, but its presence is unmistakable. On a top shelf or at the center of a table, the Luna Malvada bottle commands attention, signaling an experience that is both exclusive and unforgettable. It’s the physical embodiment of the brand’s mystique, deliberately concealing the spirit within to heighten the ritual of the pour.

Luna Malvada in Culture

Luna Malvada channels generations of Mexican craftsmanship into a modern cultural emblem. It is deeply rooted in the traditions of its homeland, where tequila marks moments of joy, remembrance, and community. Our spirit is crafted for the global connoisseur.

Luna Malvada represents a new social currency that values authenticity and shared experiences – less about where you are and more about who you’re with. Pouring Luna Malvada is a declaration of appreciation for the moments that matter and the people that make them unforgettable. From a gallery opening in New York to a sunset toast in Ibiza, Luna Malvada was crafted to mark life’s luminous occasions—those rare, resonant chapters worth celebrating.

Elevate Your Experience

Ready to experience something rare, bold, and a little bit wicked? Shop Luna Malvada Tequila today and discover the hauntingly smooth taste of old-world agave craftsmanship.

The legend of the wicked moon awaits.

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